Unlike conventional timepieces, the Sundial-inspired watches use the big hand to mark the hours, complemented by a distinctive center dial to display minutes and seconds.
    
This revolutionary design captures the imagination of adults, teens, and children alike. A concept so simple and natural, any five or six-year old child can learn now how to tell time in minutes.

Note the real-time watch display and see for yourself.
    
A giant leap in timepieces. After well over 5,000 years,
the simple stick-in-the-ground of the Sundial concept, returns now in an extraordinary new fashion line of timepieces that are at once bold, practical, and historic.

Note: The earliest sundials known from the archaeological record are around (3500 BC)
    
The perfect innovation in watches and clocks. If timepieces originally had been designed using the big hand to mark the hours, as inspired by the Sundial, and defined by this new concept, the watches we have today would have seemed completely illogical and counterintuitive if introduced afterwards.
  
We are in the age of remarkable innovations. Today more than ever, people are seeking new expressions in style and function. The new Sundial- Inspired Watches & Clocks deliver both.

Read what they are saying about this innovative concept.